Alipay+ Super App Platform
Transform your e-wallet into a super app
ASAP is the AI-powered recommendation growth engine for e-wallets, creating enterprise-grade super app capabilities without needing new infrastructure. ASAP analyses user behaviour and automatically suggests services and offers to drive growth.

A complete operations platform for e-wallets

ASAP (Alipay+ Super App Platform) is a one-stop growth engine for e-wallets. Five core capabilities – Traffic Centre, Supply Centre, User Centre, Marketing Centre, and Strategy Centre – provide wallet operations teams with a complete operations loop, from supply onboarding to intelligent content delivery. No need to build operational infrastructure from scratch. ASAP equips wallets with ready-to-use super app capabilities, driving higher user engagement and faster monetisation.

From payments to redefining digital lifestyles

Beyond the payment app
For payments
Seamless transactions
Efficient payments and services from online to in-store
For ecosystem partners
Operational efficiency
Mini-app and user tokenisation technology to help lower operational costs
For wallets
Traffic monetisation
Mini-app ecosystem, payments and user tokenisation to boost user retention
Powering your growth from onboarding to scaling

Five core capabilities: The complete operations platform

Traffic centre
Manage content placement across banners, feeds, and push notifications. AI-powered recommendations optimise delivery timing and position, while centralised traffic management keeps everything well co-ordinated.
Traffic centre
Supply centre
Onboard and organise merchant services and products. Connect via API, manual entry, or cross-wallet sharing. AI auto-tags content with over 90% accuracy including risk review and performance analytics.
Supply centre
User centre
Understand and segment your users. Manage profile and behaviour tags. Create audience groups in 5 ways: by tag filtering, file upload, look-a-like algorithm, combinations, or custom data. Validate and export segments.
User centre
Marketing centre
Set up gamified operational functions with zero development. Launch complete campaigns in minutes using ready-made templates. Our drag-and-drop capability lets you release updates instantly without developer support.
Marketing centre
Strategy centre
Define goals with up to 5 sub-levels and track progress in real-time. Choose your approach – set strategies manually or let AI recommend the best path forward. Get data-driven insights from audience behaviour and merchant performance with built-in analytics.
Strategy centre
AI-driven growth engine
Powering your sustainable growth with AI-driven technology.
Promotion AI tools
AIGC creation
Precise recommendation
AI-driven co-pilot
asap features
Built for wallet operations teams
ASAP serves two primary user roles with tailored workflows.
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For wallet operations teams
If you run operations for an e-wallet, ASAP is your command centre. You'll manage the full journey – budgeting traffic, creating delivery plans, and publishing campaigns across banners, recommendations, and push. You'll onboard merchants, review content, apply tags, and clear risk checks. You'll build audience segments, launch marketing campaigns with ready-made templates, and track performance against your goals.
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For BD and merchant operations teams
If you work with merchants and partnerships, ASAP is your hub. You'll see which merchants are onboarded and bring new services into the platform. You'll manage your library of products, benefits, and offers, keeping it fresh and organised. And when you're ready to scale, you'll share content across multiple partner wallets, multiplying your reach with greater efficiency.
Boosting growth at every stage of your business
The Alipay+ Super App Platform (ASAP) integrates with partner mini-programmes and plug-in solutions, enabling services like payments, bookings and social features, as an end-to-end unified business suite. ASAP’s AI-driven recommendation engine also lets you deliver personalised experiences to target audiences, delivering best-in-class business results.
How ASAP works
business
1. Onboard your supply

Bring merchant services, products, and benefits into your platform via API, manual entry, or cross-wallet sharing. AI tags everything with 90%+ accuracy.

Use it to: Build a rich merchant ecosystem fast – onboard local and Alipay+ partners, then let AI make everything discoverable.

business
2. Drive traffic and acquisition

Set your budgets and publish across banners, recommendations, push, and paid placements, all from one dashboard.

Use it to: Run sophisticated traffic operations without complexity. Allocate budgets, manage schedules, and review performance.

business
3. Engage users and launch campaigns

Segment users five ways, including lookalike audiences. Launch rewards, check-ins, or task campaigns with ready-made templates. Minimal developer support required.

Use it to: Find high-potential segments, then engage them with campaigns that feel personal.

business
4. Set strategy and optimise

Set goals, track your progress, and get AI-powered strategy recommendations. Dashboards show you what's working and where opportunities hide.

Use it to: Make data-driven decisions, and optimise continuously based on performance.

FAQs

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