Incentives for payment app use

Offering discounts for using specific payment methods at the merchant checkout drives more intuitive payment behavior.

Multi-channel promotions

Instant discounts at online checkout and promotion codes in store reach more customers in more places.

Multi-currency settlement

Multi-currency clearing and settlement make for easy cross-border marketing, while discounts are automatically converted into the user's local currency.

Customizable marketing

Discounts can be customized to create greater purchase incentives, such as users making their first purchase via Alipay+.