Consumers
Business
Alipay+ for business
Cross-border payments and AI-powered digitisation solutions
Business
MerchantsUnified gateway for cross-border payments
Acquiring service providersOne integration for multiple payment apps
Mobile payment providersConnect mobile payment app users to millions of merchants
Products
Products
The unified wallet gateway
Payment Gateway
Online Cashier PaymentUnified online checkout experience
Online Auto DebitSeamless automatic online payments
In-Store QR PaymentOffline QR payment
NFC PaymentNext generation tap to pay
BlueTap PaymentTransformative payment experience from scan to tap
Alipay+ GlassPayThe future of payments through augmented reality
Alipay+ Agentic Mobile Protocol Future-proofed wallets for agentic commerce
Digital Gateway
Alipay+ VoyagerAI-powered one-stop global travel agent
Alipay+ Tax RefundDigital tax refunds direct to wallets
A+ RewardsUnlock growth and supercharge conversions
Alipay+ RemittancePower global money movement with one connection
Alipay+ Trust ScoreThe universally accepted credit score
Payment MarketingTailored incentives and promotions
NexGen Wallet Technology
Alipay+ Wallet Tech AI-powered wallet tech solutions
Alipay+ Wallet PlatformBuild your next-gen wallet platform
Alipay+ Super App PlatformFrom payment app to super app
Alipay+ Mini ProgramMini-program infrastructure for super apps
Alipay+ GenAI CockpitThe AI-as-a-Service platform
Alipay+ Financial-grade AI PaaSThe future of financial super apps
Resources
Resources
Everything you need to partner with Alipay+
Resources
Document centreResources for integration and developers
FAQsGet Instant Answers to Top Questions
About us
About us
Find out more about Alipay+
Who we are
About usWho we are
Our leadershipMeet our leadership team
News and media
Alipay+ newsThe latest from Alipay+
Our company brands
Ant International
Antom
Bettr
WorldFirst

A+ Rewards

One-stop marketing solution for global growth

A+ Rewards Growth Engine is our comprehensive, performance-driven marketing solution for wallets. Unlock new customer growth and supercharge your conversions.

Connect with users through their wallets

Our AI-powered marketing solution, A+ Rewards, connects you directly to wallet users one-to-one, and at scale. We help you drive payment user growth and higher conversion rates, with privacy-compliant precision.

Built for scale from day 1
One integration to access high-growth wallet user bases in 10 major Asia-Pacific markets. Your global expansion starts the moment you go live.
Engagement that gets results
Proven diversified suite of marketing programs designed to drive payment conversion, user acquisition and retention.
Global merchants, flexible models
Global merchant inventory, dynamic commercial models that work for your business—all available from day one.
Dynamic, targeted discounts
Deploy dynamic discounts, personalised offers, subscription deals, and loyalty programmes, with precision targeting built on privacy-compliant computing.