Payment marketing

Marketing tools to accelerate your payment growth

Through Alipay+, you can launch incentives tailored to consumers’ trusted payment methods – enhancing the checkout experience whether online or in-store.

Transform every transaction into a growth opportunity

Combining payment and marketing intelligence to deliver tailored incentives. Customers get discounts, rewards and exclusive gifts at the point of purchase. Drive customer acquisition, boost loyalty, and maximise conversions, all with measurable ROI and full-funnel attribution.
  • Drive payment app usage
    Drive payment app usage
    Drive more purchases at the checkout with exclusive discounts for selected payment methods.
  • Multi-channel promotions
    Multi-channel promotions
    Boost reach and sales with instant online checkout discounts and in-store promo codes, capturing demand across digital and physical touchpoints.
  • Multi-currency settlement
    Multi-currency settlement
    Power cross-border growth with seamless clearing and settlement, while discounts auto-convert into consumers’ local currencies for a frictionless experience.
  • Customisable marketing
    Customisable marketing
    Accelerate acquisition and repeat spend with highly customisable discount strategies, from first-purchase incentives to targeted campaigns powered by Alipay+.
Features that deepen customer relationships
Learn more about how Payment Marketing enhances customer engagement and helps boost your growth.
O2O (online-to-offline)
We help you drive discovery online to an in-store visit.
Supercharge conversions
Drive customer acquisition, loyalty, and transaction completion with timely, relevant promotions at checkout.
Customisable discounts
Build your campaigns and tailor them to specific audiences, seasons, or behaviours.
Targeted and localised
Segment campaigns by geography, transactions details analysis, or wallet origin, etc.
Seasonal and event-driven
From Golden Week, to 11.11, to Christmas, design promotions at travel peaks with ready-to-launch campaigns.
Co-marketing opportunities
Create even more joint campaigns with Alipay+ and wallet partners.

Checkout offers

Discounts are applied automatically when the customer pays, so they’re rewarded not only with personalised offers, but a seamless checkout experience.
Checkout offers

In-store promotion code

Our marketing technology analyses user payment behaviour to deliver tailored, instant incentives – such as discounts, reward points, and gifts – helping merchants boost in-store conversions while unlocking new revenue streams for mobile payment partners.
In-store promotion code

How it works

Scan the standee
Scan the standee
Claim the voucher
Claim the voucher
Pay with offers
Pay with offers

Alipay+ Super Travel Fest

Going global in 2026

Alipay+ is uniting 20 global e-wallets for our worldwide payment marketing campaign, Super Travel Fest, leveraging the global reach of Argentina's football team and offering users automatic discounts, with no coupons or sign-ups needed. This groundbreaking campaign template sets the foundation for future joint initiatives with our wallet partners, with plans to double wallet participation by year-end.
Going global in 2026

Better exchange rates, every time they pay

Personalised, preferential exchange rates tailored to every user, merchant, and wallet partner. Powered by advanced pricing algorithms, we offer competitive exchange rate subsidies that make cross-border transactions affordable and seamless. Rates automatically apply at checkout, enhancing the value of every transaction.*Terms and conditions apply. Availability of exchange rates promotions may vary by market, user eligibility, currency pair, and applicable regulatory requirements.
Better exchange rates, every time they pay

FAQs

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